The first site proves the technology.
The next fifty test the operating model.

You've proven electrification works. Scaling it across the portfolio is the hard part and that's the part I own. I turn scattered projects into one portfolio-wide program, embed in your organisation to run it, and tie my fee to the outcome.

Start with the Scale Recovery Assessment →

Built for owners of distributed asset portfolios.

Logistics & industrial real estate · Real estate & infrastructure funds · Multi-site energy generators

A pile of one-off projects is not a program.

When every site is new, you start from scratch. New plan, new people different results. You need a pipeline where the program is more than the parts and value compounds.

I’ve built this machine before.

~10,000 charge points across 1,200+ locations — one operating model, multiple markets

A hundred million euros plus pipeline across nine portfolios, Europe's first electric truck charging network

€100M+ pipeline across 9 portfolios — Europe's first electric-truck charging network.

Revenue scaled ~3x, margin held — regional contractor to national operator.

NZD 40M delivered, zero major incidents — live ExxonMobil and BP fuel sites.

lang="en"> Friction Points

How I work

I've spent fifteen years turning scattered infrastructure projects into systems that scale — from fuel and rail sites in New Zealand to a ~10,000-point charging rollout across Europe. I started as an electrician, and it's still how I think: energy programs rarely fail on the technology. They fail on the systems used to deploy them.

01
Align on Outcomes

Clarity First

Most programs try to do everything. I strip it back to the outcomes that matter. Then we get everyone to agree.

02
Execute by embedding

Skin in the game

I dont hand over a plan and leave you to it. I work inside the organisation, owning delivery alongside your team - with my fee tied to the results.

03
Show the results

Visible Value

The work only counts if the business can see it. I track what's delivered against the outcomes we agreed, and turn it into a clear story that everyone understands.

I get paid when it works.

Most consultants write you a plan and bill by the hour while your team does the hard part. I'd rather be paid for the result. So I take a base fee, and tie the rest to a few outcomes we agree on — cost per site, how fast it rolls out, what it adds across the portfolio. If those don't move, I don't earn the rest.

It's a simple idea: I should only do well if you do.

Start with the Scale Recovery Assessment.

Not a discovery call a paid, scoped diagnostic. You leave with a written diagnostic and a leadership walkthrough.

I’m Finn Wilson. I’m not a strategy consultant. I’ve spent my career inside physical infrastructure programs, not outside them.

I started as an electrician. I know what good infrastructure design feels like and I know exactly how leadership decisions play out on the frontline.

Over the last decade, I've moved from delivering individual projects to building the operating models, commercial structures, and governance frameworks that make portfolio-scale rollouts actually work.

I'm not a consultant who studied this. I've been the person inside these organisations making these exact decisions under real capital pressure.

You proved it works.
Now lets scale it

Start with the Scale Recovery Assessment →

FINN-WILSON.

finn@finn-wilson.com